Within our packages, we carry a massive focus on Conversion Rate Optimisation (CRO). With our team of Shopify experts, we attack your CRO strategy from all angles, UX design, SEO and speed, marketing, technical development, A|B split testing, data analysis, and so many more routes. For all of our Performance Package clients (many Shopify Plus), we are constantly conducting tests, analysis and optimisations throughout the customer journey. This starts from the second they click the CTA or link to bring them to the website, right to the checkout and thank you page after purchase. CRO is the most undervalued area of eCommerce for big eCommerce brands as often exposes substantial leaks within their eCommerce process.